5 Simple Marketing Ideas Needed For Small Business Owners.
Every small business needs a viable product or an in-demand service. Here are the digital marketing tools you need to get for your business.
Every small business owner knows the challenges of developing an in-demand product or service. Researching markets and developing your ideas is time-consuming, and the volume of available data is overwhelming. It takes guts and determination to get through this process and strike out on your own. Navigating digital marketing can be just as overwhelming as developing your business in the first place. In this guide, take a look at the primary marketing techniques you should be deploying, as well as few digital tools that can help you get your job done.
- Branding of Small Business.
- The importance of Social Media.
- Email Marketing.
- Conversion Optimization and Tracking Tools.
- Generate Marketing Ideas.
So let's start and talk about the term we use often- "Branding"
Before I take you into the marketing guide, we need to establish a few core details so you’ll have some idea what to say about your product or service. Branding is a bit of a marketing catch-all term. It can refer specifically to your icon, logo, or site layout, but it can also describe your company's personality.
Create a Market Identity
How you speak to your audience or market your product is part of your brand. The ideas your company does (or doesn’t) stand for are part of your brand. How your company does (or doesn’t) respond to world events and news cycles is part of your brand. All of these taken together create a market identity. If it’s consistent, and it aligns with types of brands your customers want to do business with, then you can create a direct path to sales or earnings.
So, you should know who you are as a company and what product you are selling, this is the first step and then ask yourself to whom you want to sell?
Is your audience younger? If so, then you might need a light, fun, un-serious personality, logo, website, and social media presence. Decide how you will or won’t attach your brand to news cycles and world events, and keep a consistent tone in all of your social media posts and marketing materials.
Additional Information
Before we move further, let’s take branding just a little more. Your website, and your storefront, need some consideration, as well. You have the perfect logo that you’ve spent some time customizing, you know your market, and you know how you want to represent your company. The next step is what additional information you offer, and how you handle the e-commerce experience.
Most websites include an “about” section. Here you can tell the story of how the company came to be and where you hope it’ll go. Showcase some behind-the-scenes photos, and transform your online website from a bunch of pixels and buttons into an experience your customers get to be a part of by doing business with you.
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The Importance of Social Media in Digital Marketing
As we all know that Instagram is primarily for sharing photos, but don’t fall into the trap of simply taking photos of your products or throwing up advertisements. You can build graphics for free using, which will allow you to include messages in your posts, but vary it up.
Instagram’s userbase is younger than Facebook’s, so if you simply advertise all the time, your potential audience will never show up. Extend your market identity into the kinds of things that you want to be associated with, and share content that reflects this.
Send Updates Through- Email Marketing
Email marketing is a many-headed beast. It needs effective header images, it needs enticing coupons and CTAs, and it needs to tell a story authentically. Sometimes, your audience is there willingly, having done business with you before and sought out a subscription to your newsletter. Other times, a reader may not remember having signed up with you, in that case you’re just sending another email in the inbox trying to sell them something.
The trick is to come up with updates and narratives that are tied to your overall business model, and your specific business goals, at the time of the email. Talk candidly about business, the market, and what it’s like behind-the-scenes. You want to pull back the curtain on the humanity behind your digital brand, and since you’re not cramming all of your messaging into a post, a tweet, or a photo, now it's your chance to speak up to them.
Tracking Of Your Digital Marketing
Search Engine Optimization
SEO is another important aspect of digital marketing. It stands for Search Engine Optimization, it’s the practice of optimizing your content to improve the “quantity and quality of traffic to your website through organic search engine results.” What does that mean? In short, we’re all competing for traffic on the internet, and there are a lot of us. So, Google continually develops ways to gauge the quality and authenticity of what you’re putting on your website.
Surveys
Surveys might be the most straightforward aspect of digital marketing in this post. So, they’re a good way to wrap up this field guide.
Surveys are exactly what you think they are: a series of questions you ask your customers or the visitors. You could survey anyone about anything, but there are ways to do it that are more effective than others, which is where a service like Survey Anyplace comes in.
Google Analytics
The other best tool for tracking your progress is with Google Analytics. The standard version is free, and it offers tons of customizable dashboards. Google also offers a free online training for you all to go and learn, so you can become fairly proficient with the platform over a long weekend. Analytics is perfect for traffic, trends, and user info, so you can start by building general summaries of how your site does throughout the year.
Hope this will solve many of your problems. So, keep an eye on our blog to get more business tips and tricks.
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